🧃 AppleJuice | The Punk Planning Studio

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^{check our reel}

︎︎︎︎︎︎ Aug 2025 | Applejuice got invited to attend Edge City Patagonia in November ︎︎︎︎︎︎ Aug 2025 | The global campaign for Toblerone finally went live! ︎︎︎︎︎︎ Aug 2025 | Developed the new brand and creative platform for a US Telco brand ︎︎︎︎︎︎ Aug 2025 | The Ruffles Futbol activation launched in Mexico ︎︎︎︎︎︎ Sep 2025 | Hosted our first Pulp event since our move back to LA ︎︎︎︎︎︎ Sep 2025 | Applejuice finished it’s first hackaton for World.org submissions ︎︎︎︎︎︎ 🔥️🔥️ 🧃🔥️🔥️

About Us

We are Applejuice, a creative strategy shop founded by Paulo Carvajal and Kenna Stout, partners for nearly a decade with experience at agencies like 72&Sunny, Saatchi & Saatchi, and Y&R.

Our core believe is simple: strategy is a creative discipline, and needs to be as bold, original, and exciting as the ideas it inspires.

Bored with the boring, predictable, “play-it-safe” strategic thinking of most ad agencies, we decided to start our own shop.

We are restless, playful, and plugged into emerging culture and tech. We love pushing boundaries with thinking that might feel uncomfortable at first, but will create new opportunities for brands. And we’re eager to innovate, experiment, challenge you, and blow shit up!

Client Record

We have been working with disruptive brands, agencies, and founders long before we became Applejuice. Some are global giants, others are rising challengers, but all come to us when they need fresh thinking that actually hits in culture.

Our projects range from brand and creative strategy to cultural research, social playbooks, and innovation workshops. And we don’t shy away from building creative platforms or developing one-off stunts when that’s what the brief calls for.

Our sweet spot is youth-driven brands, tech, and “vice categories” like alcohol, cannabis, nicotine, and betting.

Creative agencies hire us as the black ops of strategy on pitches, either as a named partner or as white label. In 2025 alone, we helped win four major pitches worth over $24M in agency fees.