About Us

We’re Applejuice. We help brands see the bigger thing they could become, then build the strategy to make it real.

We call our way of working Punk Planning. It starts with a simple belief: strategy is a creative discipline. So we challenge the brief behind the brief, get out into culture, use our imaginations, and make strategies that give people something clear to do next.

Applejuice is Paulo and Kenna. We’ve been working together for nearly a decade, with past lives at 72&Sunny, Saatchi & Saatchi, and Y&R.

We’re curious, restless, playful, and usually looking where nobody else is. We’ll bring unfinished thinking into the room, push when things feel too safe, and tell you what we actually think. Every marketing team needs a punk in the room.