About Us

We are Applejuice, a creative strategy shop founded by Paulo Carvajal and Kenna Stout, partners for nearly a decade with experience at agencies like 72&Sunny, Saatchi & Saatchi, and Y&R.

Our core believe is simple: strategy is a creative discipline, and needs to be as bold, original, and exciting as the ideas it inspires.

Bored with the boring, predictable, “play-it-safe” strategic thinking of most ad agencies, we decided to start our own shop.

We are restless, playful, and plugged into emerging culture and tech. We love pushing boundaries with thinking that might feel uncomfortable at first, but will create new opportunities for brands. And we’re eager to innovate, experiment, challenge you, and blow shit up!