applejuice.wtf

applejuice.wtf https://applejuice.wtf applejuice.wtf Sun, 08 Mar 2026 19:39:30 +0000 https://applejuice.wtf en Eyes 👀 https://applejuice.wtf/Eyes Sun, 10 Sep 2023 21:21:43 +0000 applejuice.wtf https://applejuice.wtf/Eyes Menubar https://applejuice.wtf/Menubar Sun, 10 Sep 2023 21:21:43 +0000 applejuice.wtf https://applejuice.wtf/Menubar 🧃 AppleJuice | The Creative Strategy Studio    ︎   ︎ Desktop https://applejuice.wtf/Desktop Sun, 10 Sep 2023 21:21:43 +0000 applejuice.wtf https://applejuice.wtf/Desktop <img width="480" height="292" width_o="480" height_o="292" data-src="https://freight.cargo.site/t/original/i/44bead82c2da52cbaae78b131c59bf32e0e27c2ab2c1e7833b0e6f1734967719/giphy-6.gif" data-mid="191187035" border="0" data-scale="65" src="https://freight.cargo.site/w/480/i/44bead82c2da52cbaae78b131c59bf32e0e27c2ab2c1e7833b0e6f1734967719/giphy-6.gif" /> <img width="200" height="200" width_o="200" height_o="200" data-src="https://freight.cargo.site/t/original/i/c18cfd2ca12c019048ce6f2deafe01be026663c982f3ac7ffdc277f8e4292fee/7262146-200.png" data-mid="237964438" border="0" data-scale="39" src="https://freight.cargo.site/w/200/i/c18cfd2ca12c019048ce6f2deafe01be026663c982f3ac7ffdc277f8e4292fee/7262146-200.png" /> <img width="401" height="396" width_o="401" height_o="396" data-src="https://freight.cargo.site/t/original/i/a8d0fc12fb862a65e11df3dd87c2c882afb26b6cad6e134994f7a549bdc85dda/FlashBack.png" data-mid="245753038" border="0" data-scale="72" src="https://freight.cargo.site/w/401/i/a8d0fc12fb862a65e11df3dd87c2c882afb26b6cad6e134994f7a549bdc85dda/FlashBack.png" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/2a91ad643c67b3f8d34f23bbb3b20701955b38288484dae299579124b8339300/giphy.gif" data-mid="190323626" border="0" data-scale="63" src="https://freight.cargo.site/w/480/i/2a91ad643c67b3f8d34f23bbb3b20701955b38288484dae299579124b8339300/giphy.gif" /> <img width="280" height="480" width_o="280" height_o="480" data-src="https://freight.cargo.site/t/original/i/bea2f2ea90e71f5301e3ab794d42cc2821a7d9f39fbafd6067d31249346ffca7/giphy-1.gif" data-mid="190323733" border="0" data-scale="51" src="https://freight.cargo.site/w/280/i/bea2f2ea90e71f5301e3ab794d42cc2821a7d9f39fbafd6067d31249346ffca7/giphy-1.gif" />  ︎︎︎︎︎︎  July 2026 | Trident campaign finally went live in 13 markets!!!   ︎︎︎︎︎︎ July 2026 | Developed 2027 plan for one of our clients  ︎︎︎︎︎︎ August 2026 | Finished the development of Trumple ︎︎︎︎︎︎  ︎︎︎︎︎︎  August  2026 | Helped win a pitch of a lottery brand  ︎︎︎︎︎︎ 🔥️🔥️ 🧃🔥️🔥️     About Us https://applejuice.wtf/About-Us Sun, 10 Sep 2023 21:13:30 +0000 applejuice.wtf https://applejuice.wtf/About-Us About Us We are Applejuice, a creative strategy shop founded by Paulo Carvajal and Kenna Stout, partners for nearly a decade with experience at agencies like 72&Sunny, Saatchi & Saatchi, and Y&R. Our core believe is simple: strategy is a creative discipline, and needs to be as bold, original, and exciting as the ideas it inspires. Bored with the boring, predictable, “play-it-safe” strategic thinking of most ad agencies, we decided to start our own shop. We are restless, playful, and plugged into emerging culture and tech. We love pushing boundaries with thinking that might feel uncomfortable at first, but will create new opportunities for brands. And we’re eager to innovate, experiment, challenge you, and blow shit up! What we Do https://applejuice.wtf/What-we-Do-1 Mon, 08 Sep 2025 04:47:19 +0000 applejuice.wtf https://applejuice.wtf/What-we-Do-1   Client Record We have been working with disruptive brands, agencies, and founders long before we became Applejuice. Some are global giants, others are rising challengers, but all come to us when they need fresh thinking that actually hits in culture. Our projects range from brand and creative strategy to cultural research, social playbooks, and innovation workshops. And we don’t shy away from building creative platforms or developing one-off stunts when that’s what the brief calls for.Our sweet spot is youth-driven brands, tech, and “vice categories” like alcohol, cannabis, nicotine, and betting. Creative agencies hire us as the black ops of strategy on pitches, either as a named partner or as white label. In 2025 alone, we helped win four major pitches worth over $24M in agency fees. <img width="667" height="906" width_o="667" height_o="906" data-src="https://freight.cargo.site/t/original/i/fcab36dfd3b830d160d5ef791007fead49f4097dee25ce08105c2549803629fe/Applejuice-Client-Logos-Sheet.001.png" data-mid="249477428" border="0" src="https://freight.cargo.site/w/667/i/fcab36dfd3b830d160d5ef791007fead49f4097dee25ce08105c2549803629fe/Applejuice-Client-Logos-Sheet.001.png" /> Projects https://applejuice.wtf/Projects Sun, 10 Sep 2023 21:13:30 +0000 applejuice.wtf https://applejuice.wtf/Projects ︎︎ What we’ve been up to since 2025 Juicebox︎Night Job Comedy︎Flashback︎Trumple  Ontario Lottery︎Audience Research︎Territory Development Rogue Nicotine ︎Brand Strategy ︎Social Strategy ︎Audience Segmentation ︎2027 Tactical Planning Super Studios ︎Name Development︎Brand Strategy ︎Social Strategy ︎Creative Campaign  Bingo Blitz ︎Creative Strategy SueroX ︎Go-to Market Strategy︎Brand Strategy︎Creative Strategy︎Concept Development Visible︎Brand Strategy︎Creative Strategy︎Social Strategy Samsung︎Brand Strategy Emperador ︎Gen-Z Ethonography︎Brand Strategy NFL (Pitch) ︎Hispanic Playbook Ruffles ︎Creative Strategy︎Creative Concept Chokis︎Brand Strategy︎Creative Strategy︎Creative Campaign Kona Beer︎Creative Strategy Toblerone︎Creative Strategy Lay’s ︎Purpose Strategy JuiceBox https://applejuice.wtf/JuiceBox Sun, 10 Sep 2023 21:21:45 +0000 applejuice.wtf https://applejuice.wtf/JuiceBox JUICEBOX Juicebox is the corner of Applejuice where our own ideas come to life. It’s where we test, host, break things, and occasionally make something wonderful. We make art. We build little games. We organize gatherings. We experiment with new tech and the blockchain. (Yes, even now.) Check below for some of the stuff we’ve been cooking. FlashBack https://applejuice.wtf/FlashBack Sun, 08 Mar 2026 19:11:21 +0000 applejuice.wtf https://applejuice.wtf/FlashBack ︎JUICEBOX In a world where your newsfeed is on crack and yesterday's news is already ancient history, most of us can't remember what came first: the moon landing or the Berlin Wall. While the present is challenging sanity, FlashBack dares you to make sense of the past. Each day, a fresh set of historical events lands on your screen. Sort them into the right chronological order before you run out of chances. Someone has to keep history straight, and it might as well be you! JuiceBox|Nightjob https://applejuice.wtf/JuiceBox-Nightjob Sun, 08 Mar 2026 19:39:30 +0000 applejuice.wtf https://applejuice.wtf/JuiceBox-Nightjob ︎JUICEBOX JuiceBox|Trumple https://applejuice.wtf/JuiceBox-Trumple Sun, 08 Mar 2026 19:38:10 +0000 applejuice.wtf https://applejuice.wtf/JuiceBox-Trumple ︎JUICEBOX