https://applejuice.wtf AppleJuice | The Punk Planning Studio Sun, 30 Aug 2026 01:20:46 +0000 https://applejuice.wtf en https://applejuice.wtf/Eyes Sat, 29 Aug 2026 22:25:12 +0000 AppleJuice | The Punk Planning Studio https://applejuice.wtf/Eyes https://applejuice.wtf/Menubar Sat, 29 Aug 2026 22:25:12 +0000 AppleJuice | The Punk Planning Studio https://applejuice.wtf/Menubar 🧃 AppleJuice | The Punk Planning Studio&nbsp; &nbsp; ︎ &nbsp; ︎ https://applejuice.wtf/Desktop Sat, 29 Aug 2026 22:25:13 +0000 AppleJuice | The Punk Planning Studio https://applejuice.wtf/Desktop <img width="480" height="292" width_o="480" height_o="292" data-src="https://freight.cargo.site/t/original/i/44bead82c2da52cbaae78b131c59bf32e0e27c2ab2c1e7833b0e6f1734967719/giphy-6.gif" data-mid="251688306" border="0" data-scale="65" src="https://freight.cargo.site/w/480/i/44bead82c2da52cbaae78b131c59bf32e0e27c2ab2c1e7833b0e6f1734967719/giphy-6.gif" /> <img width="200" height="200" width_o="200" height_o="200" data-src="https://freight.cargo.site/t/original/i/c18cfd2ca12c019048ce6f2deafe01be026663c982f3ac7ffdc277f8e4292fee/7262146-200.png" data-mid="251688319" border="0" data-scale="39" src="https://freight.cargo.site/w/200/i/c18cfd2ca12c019048ce6f2deafe01be026663c982f3ac7ffdc277f8e4292fee/7262146-200.png" /> <img width="401" height="396" width_o="401" height_o="396" data-src="https://freight.cargo.site/t/original/i/a8d0fc12fb862a65e11df3dd87c2c882afb26b6cad6e134994f7a549bdc85dda/FlashBack.png" data-mid="251688321" border="0" data-scale="72" src="https://freight.cargo.site/w/401/i/a8d0fc12fb862a65e11df3dd87c2c882afb26b6cad6e134994f7a549bdc85dda/FlashBack.png" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/2a91ad643c67b3f8d34f23bbb3b20701955b38288484dae299579124b8339300/giphy.gif" data-mid="251688295" border="0" data-scale="63" src="https://freight.cargo.site/w/480/i/2a91ad643c67b3f8d34f23bbb3b20701955b38288484dae299579124b8339300/giphy.gif" /> <img width="280" height="480" width_o="280" height_o="480" data-src="https://freight.cargo.site/t/original/i/bea2f2ea90e71f5301e3ab794d42cc2821a7d9f39fbafd6067d31249346ffca7/giphy-1.gif" data-mid="251688296" border="0" data-scale="51" src="https://freight.cargo.site/w/280/i/bea2f2ea90e71f5301e3ab794d42cc2821a7d9f39fbafd6067d31249346ffca7/giphy-1.gif" /> &nbsp;︎︎︎︎︎︎&nbsp; July 2026 | Trident campaign finally went live in 13 markets!!!&nbsp; &nbsp;︎︎︎︎︎︎ July 2026 | Developed 2027 plan for one of our clients&nbsp; ︎︎︎︎︎︎ August 2026 | Finished the development of Trumple ︎︎︎︎︎︎ &nbsp;︎︎︎︎︎︎&nbsp; August&nbsp; 2026 | Helped win a pitch of a lottery brand&nbsp; ︎︎︎︎︎︎ 🔥️🔥️ 🧃🔥️🔥️ &nbsp;&nbsp;&nbsp; https://applejuice.wtf/About-Us Sat, 29 Aug 2026 22:25:15 +0000 AppleJuice | The Punk Planning Studio https://applejuice.wtf/About-Us About Us We’re Applejuice. We help brands see the bigger thing they could become, then build the strategy to make it real. We call our way of working Punk Planning. It starts with a simple belief: strategy is a creative discipline. So we challenge the brief behind the brief, get out into culture, use our imaginations, and make strategies that give people something clear to do next. Applejuice is Paulo and Kenna. We’ve been working together for nearly a decade, with past lives at 72&amp;Sunny, Saatchi &amp; Saatchi, and Y&amp;R. We’re curious, restless, playful, and usually looking where nobody else is. We’ll bring unfinished thinking into the room, push when things feel too safe, and tell you what we actually think. Every marketing team needs a punk in the room. https://applejuice.wtf/What-we-Do-1 Sat, 29 Aug 2026 22:25:16 +0000 AppleJuice | The Punk Planning Studio https://applejuice.wtf/What-we-Do-1 &nbsp; Client Record Some clients are global giants. Some are rising challengers. Some are agencies or founders with a knotty problem and no patience for the obvious answer. They call us when the current version of the brand feels too small, too safe, or too stuck. We help them find the bigger opportunity and give the team a direction it can actually move toward. The job might be cultural research, audience work, brand or creative strategy, a social playbook, future mapping, an innovation workshop, a creative platform, or a one-off provocation. Different output, same goal: reveal what the brand could become and build the plan to get there. We’re especially at home with youth-driven brands, tech, and “vice categories” like alcohol, cannabis, nicotine, and betting. Agencies also bring us in as the black ops of strategy on pitches, named or white label. In 2025, we helped win four major pitches worth more than $24M in agency fees. <img width="667" height="906" width_o="667" height_o="906" data-src="https://freight.cargo.site/t/original/i/fcab36dfd3b830d160d5ef791007fead49f4097dee25ce08105c2549803629fe/Applejuice-Client-Logos-Sheet.001.png" data-mid="251688376" border="0" src="https://freight.cargo.site/w/667/i/fcab36dfd3b830d160d5ef791007fead49f4097dee25ce08105c2549803629fe/Applejuice-Client-Logos-Sheet.001.png" /> https://applejuice.wtf/Projects Sat, 29 Aug 2026 22:25:19 +0000 AppleJuice | The Punk Planning Studio https://applejuice.wtf/Projects ︎︎ What we’ve been up to since 2025 Juicebox︎Night Job Comedy︎Flashback︎Trumple&nbsp; Ontario Lottery︎Audience Research︎Territory Development Rogue Nicotine ︎Brand Strategy ︎Social Strategy ︎Audience Segmentation ︎2027 Tactical Planning Super Studios ︎Name Development︎Brand Strategy ︎Social Strategy ︎Creative Campaign&nbsp; Bingo Blitz ︎Creative Strategy SueroX&nbsp;︎Go-to-Market Strategy︎Brand Strategy︎Creative Strategy︎Concept Development Visible︎Brand Strategy︎Creative Strategy︎Social Strategy Samsung︎Brand Strategy Emperador&nbsp;︎Gen-Z Ethnography︎Brand Strategy NFL (Pitch) ︎Hispanic Playbook Ruffles ︎Creative Strategy︎Creative Concept Chokis︎Brand Strategy︎Creative Strategy︎Creative Campaign Kona Beer︎Creative Strategy Toblerone︎Creative Strategy Lay’s ︎Purpose Strategy https://applejuice.wtf/JuiceBox Sun, 30 Aug 2026 01:20:46 +0000 AppleJuice | The Punk Planning Studio https://applejuice.wtf/JuiceBox https://applejuice.wtf/FlashBack Sun, 30 Aug 2026 01:20:46 +0000 AppleJuice | The Punk Planning Studio https://applejuice.wtf/FlashBack https://applejuice.wtf/Night-Job Sun, 30 Aug 2026 01:20:43 +0000 AppleJuice | The Punk Planning Studio https://applejuice.wtf/Night-Job https://applejuice.wtf/Trumple Sun, 30 Aug 2026 01:20:43 +0000 AppleJuice | The Punk Planning Studio https://applejuice.wtf/Trumple